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Trust Center

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Overview

Welcome to the Marketing Evolution Trust Center. Here, you'll find a comprehensive overview of our commitment to security, privacy, and responsible operations. Marketing Evolution, Inc., established in 2003, builds marketing intelligence systems that empower organizations to make faster, better decisions. Our core product, Mevo, is an agentic AI marketing operating system designed to unify data across various sources, providing predictive, privacy-first intelligence without relying on persistent Personally Identifiable Information (PII). Our mission is to combine human marketing judgment with predictive intelligence to enhance performance and decision confidence.

This Trust Center serves as a central resource, detailing the robust security and compliance program we maintain to protect your data and uphold industry best practices, applicable laws, regulations, and contractual obligations. We are dedicated to implementing, monitoring, and managing security controls, continually adapting to changes in the security landscape, product updates, regulatory requirements, and evolving frameworks.

Our commitment to trust is built on several key pillars:

  • Comprehensive Policies and Procedures: We maintain a robust set of policies, including an overarching Information Security Policy, which sets expectations and guidelines for information security across all internal and external systems and programs. This includes specific policies for data classification, data retention, acceptable use, and software development. All personnel are required to review and acknowledge these policies.
  • Data Protection: We understand the critical importance of confidential and sensitive data and are committed to protecting it to the appropriate classification level. This includes implementing security mechanisms to ensure only trusted and valid keys and certificates are accepted during sensitive data transmission.
  • Responsible AI Practices: As a leader in AI marketing solutions, we prioritize responsible AI. We have defined processes for ensuring our operators and practitioners are proficient in AI system performance and trustworthiness, adhering to relevant technical standards and certifications. Our personnel undergo mandatory training on responsible AI practices and system management during onboarding and annually thereafter. We also have established procedures for managing nonconformities in AI, including root-cause analysis and corrective actions.
  • Operational Security: We implement various security controls to safeguard our systems and data. This includes a documented code of conduct that eligible personnel acknowledge annually. We also employ mechanisms to obscure authentication feedback, such as usernames and passwords, during the authentication process where technically feasible.

This overview provides a high-level summary of our trust posture. We invite you to explore the rest of the Trust Center for more detailed information on specific controls, certifications, and practices.

Documents

REPORTSData Flow Diagram (DFD)

ESG

We prioritize and take environmental, social, and governance (ESG) considerations seriously in our operations and decision-making processes.

Legal

We take legal matters seriously and we always engage our legal counsel to review all commercial activities. Please contact us if you have any questions.

Knowledge Base (FAQ)
  • What is your delivery / engagement model?
  • Where and how is data stored, and which cloud providers do you use?
  • What technical expertise and time commitment are required from the client?
  • Do you require PII or identity-resolved data?
  • What are your scenario planning and optimization capabilities?
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